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วันอาทิตย์ที่ 11 มีนาคม พ.ศ. 2555

Memorable or Representative




Memorable or Representative

In the world’s today, big buildings in the cities seem to be very important for serving the increasing population. Since the price is going higher, making the most profit out of the land is the first to consider in terms of marketing strategy. Everything is about money-making and business. Architectural development also has to adapt itself into this. Architects cannot provide only the sense of aesthetic but they have to design buildings that fit for the business.

Most buildings, of course, are created to be memorable such as Elephant building located on Phahonyothing road. The build is standing out with a massive shape of an elephant. It can be assumed that Elephant building is one of the most memorable architecture in Thailand once. However, in this generation, not so many people can identify its build use. Is it a condominium, hotel, office building or so? It is a mixed use building that has many functions in it so the building context itself cannot identify its own building type well compare of one specific requirement such as a shopping mall. For example, Siam Paragon shopping complex has one particular purpose use—a commercial building. This specific business activity can be shown by glass panel façade, persuading customer in step in. Huge entrances with welcoming atmosphere are outstanding. Unfortunately, without surroundings context, people can also misunderstanding with any others shopping malls.

Decisively, it has been to a question that how a building can be not only memorable but also representative? In my opinion, the balance between 2 things is an issue for new architects to concern along with this commercial society’s condition.

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